Expert Curtain Maker

This commercial highlights the hegemony of Americans in the global market, and can be seen as both positive and negative in the light of its portrayal of Indian culture. Conan O’Brian goes to India knowing exactly what he wants. He spares no expense to get the yarn he wants and is an expert in every aspect of the cloth’s production phase. This is most likely not actually true of O’Brian and creates a false sense of his supremacy and mastery of the Indian culture. It is true that he has learned to speak the language and has clearly immersed himself in the culture, however, depictions of Indian culture and people are exaggerated. At the end, the perception of exoticism is solidified because it is revealed that Conan is merely daydreaming. In the shot, Indian culture is reduced to the confines of his imagination.