Constructions of Blackness

In Ghetto Delta Airlines “blackness” is represented through the lens of “whiteness,” while in the Everest College advertisement, an attempt to remove that filter is apparent. Ghetto Delta Airlines uses race as comedy; making fun of white people who attempt to use “black” language to connect with a black audience. The Everest College ad uses race as a means of connecting with its audience. However, both construct “blackness” as abrasive and “hip.”