Thursday, December 9, 2010

Early Pornography?

How to Make Your Breasts Look Bigger is capable of both appropriating and reappropriating sexual signifiers because it has dual purposes. The video appropriates signifiers an instructional video such as a narrating voice and direct eye contact with the camera. It also appropriates signifiers of an adult film through the language and visuals used, also the cheesy scenario created. It reappropriates those same signifiers because the woman is the dominant character. Not only is she the most frequently featured character, she is also in control of her situation. The video is comedic and instructional, and that duality allows for the overlap of appropriated and reappropriated signifiers.

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